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︎About Jake


With all professional sports, music festivals and concerts on hold, Beats By Dre needed to pivot their launch strategy during quarantine. We made the decision to jump into the emerging e-sports arena announcing a partnership with FaZe Clan, a crew of celebrity gamers, vloggers, and lifestyle influencers who were living isolated in a mansion together in LA. But how do you announce such a ground breaking a partnership during a pandemic?

We drew inspiration from Call of Duty, the game that made FaZe Clan famous and dropped them a care package just like in the video game. A fully stocked drone dropped a payload at the FaZe Clan mansion on their 10th anniversary. Inside was unreleased Power Beats Pros in new never before seen colors.

Beats X FaZe Gym
To take things to the next level and bring FaZe into the sports arena we built a Beats x FaZe gym at their house for them to work out during quarantine for massive gains in both gamer muscle and Beats brand recognition.

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Matthews Do-Nuts was a family business from 1953-1981 in Rocks Springs, WY. Donuts were 5¢, coffee was 10¢ and a burger with fries and a Coke ran you 35¢.

“Freshest ideas in town!”

“The scripts are baked to perfection.”

“Go for the melt-in-your-mouth headlines, stay for the good old fashioned creative.”