Marijuana legalization is good. But what people rarely consider is it often only benefits the privileged few. We partnered with Drug Policy Alliance to create a fake marijuana dispensary that showed a glimpse of what could happen in NYC if we don't #LegalizeItRight.
First we made a site for Country Club Cannabis, the place where the 1% gets high.
![](https://freight.cargo.site/t/original/i/f6aec29bbb9e4ddb513f52d1dcee1416e1a14f4925468f7d869855740a360cd0/screenshot-3-2.jpg)
Next we took over a storefront to make it feel real.
![](https://freight.cargo.site/t/original/i/1b344e9e981087dc1cff40a70abfd2d09326b09b1a7568e5a8817dd83601ab30/countryclubcannabisreddit_800.jpeg)
And wild postings covered Manhattan, too.
![](https://freight.cargo.site/t/original/i/ba6f050e93af354fb83687e65dd609b11a381a6421978f6555a391836c824972/Screen-Shot-2022-01-28-at-10.31.29-AM.png)
Word eventually spread to Reddit and the press. They hated it, but they were getting it.
![](https://freight.cargo.site/t/original/i/a664254b25d2561933ad7a191ca4cccc3f7360fbe2cae911ca79b6a3fc4166d3/Screen-Shot-2019-07-31-at-10.46.08-AM_800.png)
![](https://freight.cargo.site/t/original/i/805262ca680ce949595871d93b4c78e282382d46c01b0f436996b88753d8822d/Screen-Shot-2022-01-13-at-4.09.42-PM.png)
![](https://freight.cargo.site/t/original/i/3b21d5c1401cd82283e2a51cb7e9e379f36070d18f6d5addb78cd68cff9713cc/Screen-Shot-2022-01-13-at-4.10.06-PM.png)
![](https://freight.cargo.site/t/original/i/5c3a994ad5a2a2613909f47c9f4a87674c4e69918fdc3c6f6d34236afb9b9055/Screen-Shot-2022-01-13-at-4.12.05-PM.png)
Once interest peaked, we urged people to do something about it. All social media channels and the website for Country Club Cannabis were flipped to a petition for inclusive legalization. #LegalizeItRight
![](https://freight.cargo.site/t/original/i/a02d7917f4a97fc6b8bfbf879a32e2d124724a31ef488c48a2d57dc8beb794f4/Screen-Shot-2022-01-13-at-4.27.58-PM.png)