https://jakesbook.com jakesbook Thu, 05 Feb 2026 22:14:08 +0000 https://jakesbook.com en https://jakesbook.com/ORDER-UP Thu, 06 Mar 2014 03:19:55 +0000 jakesbook https://jakesbook.com/ORDER-UP JAKE MATTHEWS c: (818) 642-6900 e: jakexmatthews@gmail.com LABEL: Creative Director / Writer RECORD: Amazon | PDX 10/2020 - Present Creative Director Virtue Worldwide | NYC 7/2017- 10/2020 Associate Creative Director Swift | PDX 3/2016- 7/2017 Sr. Copywriter Pitch | LAX 8/2013- 3/2016 Sr. Copywriter Freelance | LAX 1/2012- 8/2013 Freelance Copywriter Wong Doody Crandall Wiener | LAX 9/2011 – 1/2012 Copy Internship TRAINING: University of Oregon BA Journalism, Advertising CROWN: Gold -&nbsp; ADDY Awards - Social Responsibility - Film, 2024 Silver - ADDY Awards - Sales Presentation - Film, 2024 Gold - Telly Awards - Branded Content - Promotional Campaign, 2023 Bronze -&nbsp;Telly Awards - Promotional Video - Product &amp; Service, 2023 Virtue Worldwide Employee Of The Year, 2019 Wood Pencil - D&amp;AD Awards - Branding / Digital Brand Expression, 2016 Bronze - Clio Sports - Multi-Platform Campaign, 2016 Merit - One Show - Branded Social Post / Branded Social Campaign, 2016 Merit - One Show - Branded Social Post / Real-Time Response, 2016 Merit - One Show - Craft / Use of Visuals, 2016 Shortlist - One Show - Craft / Art Direction, 2016 Shortlist - One Show - Craft / Animation, 2016 Gold - Shorty Awards - Data Visualization, 2016 Winner - Shorty Awards - Multi-Platform Campaign, 2016 Winner - Shorty Awards - News &amp; Media, 2016 Finalist - Shorty Awards - Live Events, 2016 Finalist - Webby Awards - Say It In :06, 2016 Silver - ADDY Awards - Broadcast TV, 2015 Pitch Employee Of The Month, 2015 Winner - "People's Choice" Ad Age Cover Contest, 2015 Finalist - Ad Age Cover Contest, 2015 Thompson Award for Outstanding Copywriting, 2011 Winner of the NVC Elevator Pitch Contest, 2010 LOVE: sour, dry pavement, crushed ice, strong female vocals, Forrest Gump the person, late night SportsCenter. https://jakesbook.com/ABOUT-JAKE Tue, 17 Jun 2014 23:36:30 +0000 jakesbook https://jakesbook.com/ABOUT-JAKE Matthews Do-Nuts was a family business from 1953-1981 in Rocks Springs, Wyoming. Donuts were a nickel, coffee was a dime and a cheeseburger with fries and a Coke ran you 35 cents. The shop closed before Jake was in the picture, the recipe left with his grandfather and the storefront has since been replaced by a bank parking lot. Lucky for Jake, and to the delight of his Dad, the namesake makes for a great portfolio theme. Jake is a Creative Director in Portland, OR. He's also a distance runner, car enthusiast and forever Laker fan.<img width="1920" height="2012" width_o="1920" height_o="2012" data-src="https://freight.cargo.site/t/original/i/a882fff7c0b3e8bb4ceea585ebb33db0bff7a7af82d1b8d6448883d4e76b9fd1/Screen-Shot-2021-12-21-at-11.42.27-AM.png" data-mid="127955044" border="0" src="https://freight.cargo.site/w/1000/i/a882fff7c0b3e8bb4ceea585ebb33db0bff7a7af82d1b8d6448883d4e76b9fd1/Screen-Shot-2021-12-21-at-11.42.27-AM.png" /> https://jakesbook.com/Amazon-Alexa-Super-Bowl Thu, 05 Feb 2026 22:14:08 +0000 jakesbook https://jakesbook.com/Amazon-Alexa-Super-Bowl AMAZON - ALEXA+ SUPER BOWLHollywood’s bravest hero, Chris Hemsworth is afraid AI is out to kill him. The spot debuted during Super Bowl LX, ranking as the #1 tech commercial and 10th overall on AdMeter. SUPER BOWL: SOCIAL: A behind the scenes look at how Alexa+ helped the cast and crew on set. https://jakesbook.com/Amazon-Alexa Thu, 15 May 2025 17:01:04 +0000 jakesbook https://jakesbook.com/Amazon-Alexa AMAZON - ALEXA+A celebrity-driven campaign that highlights Alexa+’s new intelligence and personality. Each film featured a distinct celebrity (Nikki Glaser, Pete Davidson and Lil Wayne) showing how Alexa+ gets them - adapting her tone, humor and intelligence to whoever she’s talking to. SOCIAL: <img width="2400" height="1629" width_o="2400" height_o="1629" data-src="https://freight.cargo.site/t/original/i/1c1062e3227cb080b5e284abf9bac59444322418077266fbee214b019c2d95c8/a-alexamass-d2.jpg" data-mid="244871678" border="0" src="https://freight.cargo.site/w/1000/i/1c1062e3227cb080b5e284abf9bac59444322418077266fbee214b019c2d95c8/a-alexamass-d2.jpg" /> <img width="2400" height="1629" width_o="2400" height_o="1629" data-src="https://freight.cargo.site/t/original/i/efdb5da3dc12c233f9eedd3b9be5286d3c91c13db0bf0d0f54a74a9d1a0b5be7/a-alexamass-b.jpg" data-mid="244871676" border="0" src="https://freight.cargo.site/w/1000/i/efdb5da3dc12c233f9eedd3b9be5286d3c91c13db0bf0d0f54a74a9d1a0b5be7/a-alexamass-b.jpg" /> <img width="2400" height="1629" width_o="2400" height_o="1629" data-src="https://freight.cargo.site/t/original/i/6cff873e43d1b158f6fba37966a55409d53e754ee73d6d872f81bc1b3668b700/a-alexamass-c.jpg" data-mid="244871677" border="0" src="https://freight.cargo.site/w/1000/i/6cff873e43d1b158f6fba37966a55409d53e754ee73d6d872f81bc1b3668b700/a-alexamass-c.jpg" /> <img width="2344" height="1488" width_o="2344" height_o="1488" data-src="https://freight.cargo.site/t/original/i/4e48f168aec801cd55aa089e858cf96e567bebbf7c16e7b23485ffd87668d9ed/Screenshot-2026-02-18-at-12.35.35PM.png" data-mid="245051248" border="0" src="https://freight.cargo.site/w/1000/i/4e48f168aec801cd55aa089e858cf96e567bebbf7c16e7b23485ffd87668d9ed/Screenshot-2026-02-18-at-12.35.35PM.png" /> <img width="2970" height="1674" width_o="2970" height_o="1674" data-src="https://freight.cargo.site/t/original/i/1ce6132480df8733494b96509d0e98de62b1c8595c6c6c53c538450eb646c97f/Screenshot-2026-01-09-at-10.58.19AM.png" data-mid="245051249" border="0" src="https://freight.cargo.site/w/1000/i/1ce6132480df8733494b96509d0e98de62b1c8595c6c6c53c538450eb646c97f/Screenshot-2026-01-09-at-10.58.19AM.png" /> https://jakesbook.com/Beats-by-Dre-Flex Fri, 20 Nov 2020 00:31:07 +0000 jakesbook https://jakesbook.com/Beats-by-Dre-Flex BEATS BY DRE To launch Beats Flex, a headphone made for Gen Z, we created a campaign called "FLEX THAT" featuring young influential talent that flex against inequality and inspire youth around the world to challenge norms, push boundaries and celebrate their identities. <img width="2078" height="662" width_o="2078" height_o="662" data-src="https://freight.cargo.site/t/original/i/ed41361eeb4bfd471768bcd2654e264127064e7eaace325fa02f3f2d8d85e774/Screen-Shot-2020-11-19-at-4.15.38-PM.png" data-mid="127867884" border="0" src="https://freight.cargo.site/w/1000/i/ed41361eeb4bfd471768bcd2654e264127064e7eaace325fa02f3f2d8d85e774/Screen-Shot-2020-11-19-at-4.15.38-PM.png" /><img width="2078" height="662" width_o="2078" height_o="662" data-src="https://freight.cargo.site/t/original/i/706c261be058da56f55381447693f29fe66e4a58b8f8b1d625712f2f3dfcc330/Screen-Shot-2020-11-19-at-4.15.45-PM.png" data-mid="127867885" border="0" src="https://freight.cargo.site/w/1000/i/706c261be058da56f55381447693f29fe66e4a58b8f8b1d625712f2f3dfcc330/Screen-Shot-2020-11-19-at-4.15.45-PM.png" /><img width="2078" height="664" width_o="2078" height_o="664" data-src="https://freight.cargo.site/t/original/i/66c51b55c09fb841b64bb5d944c1606a47a25bc3f6ac1de31b14067599ca4d56/Screen-Shot-2020-11-19-at-4.27.19-PM.png" data-mid="127867886" border="0" src="https://freight.cargo.site/w/1000/i/66c51b55c09fb841b64bb5d944c1606a47a25bc3f6ac1de31b14067599ca4d56/Screen-Shot-2020-11-19-at-4.27.19-PM.png" /><img width="1934" height="712" width_o="1934" height_o="712" data-src="https://freight.cargo.site/t/original/i/65dc0b19be9d1f3ec8deed962c2210e19031920b81d799a61250c65d39e4e5c5/Screenshot-2023-09-29-at-10.27.44-AM.png" data-mid="192259359" border="0" src="https://freight.cargo.site/w/1000/i/65dc0b19be9d1f3ec8deed962c2210e19031920b81d799a61250c65d39e4e5c5/Screenshot-2023-09-29-at-10.27.44-AM.png" /> AdAge Editor's Pick <img width="1736" height="2004" width_o="1736" height_o="2004" data-src="https://freight.cargo.site/t/original/i/1b544fc9978e270d4b83ad66562d8ade6221fad873fd1270180808bbae360af8/Screen-Shot-2020-11-24-at-7.26.23-PM.png" data-mid="127867887" border="0" src="https://freight.cargo.site/w/1000/i/1b544fc9978e270d4b83ad66562d8ade6221fad873fd1270180808bbae360af8/Screen-Shot-2020-11-24-at-7.26.23-PM.png" /><img width="2078" height="662" width_o="2078" height_o="662" data-src="https://freight.cargo.site/t/original/i/ed41361eeb4bfd471768bcd2654e264127064e7eaace325fa02f3f2d8d85e774/Screen-Shot-2020-11-19-at-4.15.38-PM.png" data-mid="127867884" border="0" src="https://freight.cargo.site/w/1000/i/ed41361eeb4bfd471768bcd2654e264127064e7eaace325fa02f3f2d8d85e774/Screen-Shot-2020-11-19-at-4.15.38-PM.png" /> <img width="2078" height="662" width_o="2078" height_o="662" data-src="https://freight.cargo.site/t/original/i/706c261be058da56f55381447693f29fe66e4a58b8f8b1d625712f2f3dfcc330/Screen-Shot-2020-11-19-at-4.15.45-PM.png" data-mid="127867885" border="0" src="https://freight.cargo.site/w/1000/i/706c261be058da56f55381447693f29fe66e4a58b8f8b1d625712f2f3dfcc330/Screen-Shot-2020-11-19-at-4.15.45-PM.png" /> https://jakesbook.com/Amazon-Alexa-Turns-10 Fri, 25 Oct 2024 19:38:37 +0000 jakesbook https://jakesbook.com/Amazon-Alexa-Turns-10 Amazon: Alexa Turns 10 Celebrating 10 years of moments shared with Alexa.&nbsp;Made in partnership with talented friends at Wieden+Kennedy. <img width="2966" height="1676" width_o="2966" height_o="1676" data-src="https://freight.cargo.site/t/original/i/cfc9a383952f3e8102a6d95c083811b224fd149eed88380dfc354bcf9e06ceb3/Screenshot-2024-11-13-at-4.54.59PM.png" data-mid="221748956" border="0" src="https://freight.cargo.site/w/1000/i/cfc9a383952f3e8102a6d95c083811b224fd149eed88380dfc354bcf9e06ceb3/Screenshot-2024-11-13-at-4.54.59PM.png" /> <img width="2966" height="1676" width_o="2966" height_o="1676" data-src="https://freight.cargo.site/t/original/i/52cc93a70fe2bad38ea63fec6760a59d87e15a77355db3affffbe929335107a0/Screenshot-2024-11-13-at-4.55.05PM.png" data-mid="221748957" border="0" src="https://freight.cargo.site/w/1000/i/52cc93a70fe2bad38ea63fec6760a59d87e15a77355db3affffbe929335107a0/Screenshot-2024-11-13-at-4.55.05PM.png" /> <img width="2966" height="1676" width_o="2966" height_o="1676" data-src="https://freight.cargo.site/t/original/i/9ce0ae05274e46264fa7271b5913d92eaaf9edf61392a944cfb51317ea38e392/Screenshot-2024-11-13-at-4.55.12PM.png" data-mid="221748958" border="0" src="https://freight.cargo.site/w/1000/i/9ce0ae05274e46264fa7271b5913d92eaaf9edf61392a944cfb51317ea38e392/Screenshot-2024-11-13-at-4.55.12PM.png" /> https://jakesbook.com/Google-Olympics Mon, 29 Aug 2016 22:41:39 +0000 jakesbook https://jakesbook.com/Google-Olympics GOOGLE OLYMPICS I was lucky enough to spend the Rio 2016 Olympic Games in San Francisco working with Google. We took what people were searching around The Games and turned it into fun LIVE content that was posted onto Google's social channels and digital OOH buys in Rio.&nbsp; And here's a look at more of those fun characters. https://jakesbook.com/Amazon-Echo-Frames Thu, 25 Aug 2022 22:04:32 +0000 jakesbook https://jakesbook.com/Amazon-Echo-Frames AMAZON - ECHO FRAMESThe tech we use to do so much still manages to get in the way of our flow.Stopping to reply to that text, pausing a podcast to order our morning coffee, pulling out our phone to get directions.It’s time we free our eyes from our screens and ears from our headphones and use tech that connects us to our own world as well as the world around us.Echo Frames. See sound differently. :30 Anthem: &nbsp; <img width="3166" height="1774" width_o="3166" height_o="1774" data-src="https://freight.cargo.site/t/original/i/a4d74c137d968463c26f4fe749b5830e59eb54e03152c0fd07077e1ad50671f5/Screenshot-2023-09-20-at-9.30.59-AM.png" data-mid="191393125" border="0" src="https://freight.cargo.site/w/1000/i/a4d74c137d968463c26f4fe749b5830e59eb54e03152c0fd07077e1ad50671f5/Screenshot-2023-09-20-at-9.30.59-AM.png" /> <img width="938" height="1314" width_o="938" height_o="1314" data-src="https://freight.cargo.site/t/original/i/94ae56608f399b1750768ea59b8a6dd32abc9bea3198e4f9e430a7740b17871e/Screenshot-2023-09-20-at-9.29.18-AM.png" data-mid="191393127" border="0" src="https://freight.cargo.site/w/938/i/94ae56608f399b1750768ea59b8a6dd32abc9bea3198e4f9e430a7740b17871e/Screenshot-2023-09-20-at-9.29.18-AM.png" /> <img width="1808" height="1792" width_o="1808" height_o="1792" data-src="https://freight.cargo.site/t/original/i/6b39c16a3973f14e9609cced31386f80bfdf3fa6c4025fd0f578fd1cb82f62e6/Screenshot-2023-09-20-at-9.31.29-AM.png" data-mid="191393124" border="0" src="https://freight.cargo.site/w/1000/i/6b39c16a3973f14e9609cced31386f80bfdf3fa6c4025fd0f578fd1cb82f62e6/Screenshot-2023-09-20-at-9.31.29-AM.png" /> <img width="2906" height="1932" width_o="2906" height_o="1932" data-src="https://freight.cargo.site/t/original/i/c2d685992ad5c04e9294ce834880988bc4309f71bab45e29fd09ff4f9429171c/Screenshot-2023-09-20-at-9.29.53-AM.png" data-mid="191393126" border="0" src="https://freight.cargo.site/w/1000/i/c2d685992ad5c04e9294ce834880988bc4309f71bab45e29fd09ff4f9429171c/Screenshot-2023-09-20-at-9.29.53-AM.png" /> <img width="2908" height="1734" width_o="2908" height_o="1734" data-src="https://freight.cargo.site/t/original/i/f0a9db0d86a9d03df0a39967517f0d07bfd9907b9c373dcd78ea056634b7b47d/Screenshot-2023-09-20-at-9.33.20-AM.png" data-mid="191393123" border="0" src="https://freight.cargo.site/w/1000/i/f0a9db0d86a9d03df0a39967517f0d07bfd9907b9c373dcd78ea056634b7b47d/Screenshot-2023-09-20-at-9.33.20-AM.png" /> <img width="1888" height="1260" width_o="1888" height_o="1260" data-src="https://freight.cargo.site/t/original/i/103360d3a0b879fb418ac2a22500f9cdb3dfc8c47c4194b0214f2292a28ca98d/Screenshot-2023-09-20-at-9.29.03-AM.png" data-mid="191393128" border="0" src="https://freight.cargo.site/w/1000/i/103360d3a0b879fb418ac2a22500f9cdb3dfc8c47c4194b0214f2292a28ca98d/Screenshot-2023-09-20-at-9.29.03-AM.png" /> https://jakesbook.com/Burger-King-Yumbo Tue, 09 Dec 2014 19:01:16 +0000 jakesbook https://jakesbook.com/Burger-King-Yumbo BURGER KING - YUMBO Silver - ADDY Awards - Broadcast TV When fans asked BK to bring a sandwich back after a 40 year hiatus, they couldn't say no. To launch we took real people back in time to 1974 and reminded them of groovier days when the retro Yumbo sandwich was Burger King's staple. <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/2cafc5a8462b7290e3abade0111730de780b5a65ef507e667e697a8c12e883eb/Yumbo6.jpg" data-mid="127867957" border="0" src="https://freight.cargo.site/w/640/i/2cafc5a8462b7290e3abade0111730de780b5a65ef507e667e697a8c12e883eb/Yumbo6.jpg" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/fa0e2059b155972668af145fd56e0f7b3a93c224f8938b4bfc9bc8da377b0013/Yumbo1.jpg" data-mid="127867962" border="0" src="https://freight.cargo.site/w/640/i/fa0e2059b155972668af145fd56e0f7b3a93c224f8938b4bfc9bc8da377b0013/Yumbo1.jpg" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/11e26a75ca28658648d5354b7e1a31d41378f8d53aaabb203c7a222a56dd1951/Yumbo3.jpg" data-mid="127867960" border="0" src="https://freight.cargo.site/w/640/i/11e26a75ca28658648d5354b7e1a31d41378f8d53aaabb203c7a222a56dd1951/Yumbo3.jpg" /> And then there's this unsolicited spinoff. https://jakesbook.com/VICE-Media-Group Sat, 21 Aug 2021 00:05:16 +0000 jakesbook https://jakesbook.com/VICE-Media-Group VICE MEDIA GROUP VICE isn't for everyone. It's for everyone else. <img width="3526" height="1984" width_o="3526" height_o="1984" data-src="https://freight.cargo.site/t/original/i/123461f1f270b1c25ce63b12bee0c89fddc591b2986895550b752655acb872cc/Screen-Shot-2021-06-11-at-4.31.42-PM.png" data-mid="127868083" border="0" src="https://freight.cargo.site/w/1000/i/123461f1f270b1c25ce63b12bee0c89fddc591b2986895550b752655acb872cc/Screen-Shot-2021-06-11-at-4.31.42-PM.png" /> <img width="3526" height="1984" width_o="3526" height_o="1984" data-src="https://freight.cargo.site/t/original/i/6801952361fae378e4dbf0ace8a1299888fb7f9f847194f2e0d0c234857adf13/Screen-Shot-2021-06-11-at-4.36.50-PM.png" data-mid="127868084" border="0" src="https://freight.cargo.site/w/1000/i/6801952361fae378e4dbf0ace8a1299888fb7f9f847194f2e0d0c234857adf13/Screen-Shot-2021-06-11-at-4.36.50-PM.png" /> <img width="3526" height="1984" width_o="3526" height_o="1984" data-src="https://freight.cargo.site/t/original/i/8ed3e85f9fc0bf797d5777b9066aa9e97d81ed5cd71e372d2cec4265d19d93af/Screen-Shot-2021-06-11-at-4.31.58-PM.png" data-mid="127868076" border="0" src="https://freight.cargo.site/w/1000/i/8ed3e85f9fc0bf797d5777b9066aa9e97d81ed5cd71e372d2cec4265d19d93af/Screen-Shot-2021-06-11-at-4.31.58-PM.png" /> <img width="3526" height="1984" width_o="3526" height_o="1984" data-src="https://freight.cargo.site/t/original/i/e4350241f8048ab563870ea512d6d1babfb7af63f536f483f181221fc9bce487/Screen-Shot-2021-06-11-at-4.32.15-PM.png" data-mid="127868072" border="0" src="https://freight.cargo.site/w/1000/i/e4350241f8048ab563870ea512d6d1babfb7af63f536f483f181221fc9bce487/Screen-Shot-2021-06-11-at-4.32.15-PM.png" /> <img width="3526" height="1984" width_o="3526" height_o="1984" data-src="https://freight.cargo.site/t/original/i/0535bdde9643e02e6d6cd56e309b15cf8f453b3552d5b4ef48804e9c6df75b85/Screen-Shot-2021-06-11-at-4.32.31-PM.png" data-mid="127868069" border="0" src="https://freight.cargo.site/w/1000/i/0535bdde9643e02e6d6cd56e309b15cf8f453b3552d5b4ef48804e9c6df75b85/Screen-Shot-2021-06-11-at-4.32.31-PM.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/1431bfc87d0dbd311a31a8d7e245dcfe5073e43248a74c2b8a36b474d3bf5c10/VICE_FEE_PRESS_0314.jpg" data-mid="172176053" border="0" src="https://freight.cargo.site/w/1000/i/1431bfc87d0dbd311a31a8d7e245dcfe5073e43248a74c2b8a36b474d3bf5c10/VICE_FEE_PRESS_0314.jpg" />